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Joseph Wharton Lippincott
Joseph Wharton Lippincott (February 28, 1887 – October 22, 1976) was a noted publisher, author, naturalist, and sportsman who was the grandson of Joshua Ballinger Lippincott, founder of Philadelphia publisher J.B. Lippincott Company, and of industrialist Joseph Wharton, founder of the Wharton School of Business of the University of Pennsylvania.
==Biography==
He was born in Philadelphia, Pennsylvania,〔 to J. Bertram Lippincott, one of the three children of Joshua Bertram Lippincott, and Joanna Wharton Lippincott, one of the three daughters of Joseph Wharton. He attended The Episcopal Academy and graduated from the Wharton School in 1908. Following college he joined J.B. Lippincott Company, the family publishing firm he would serve for 50 years, including as President from 1927 until 1948, and then as Chairman of the Board until his retirement in 1958.
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